Cable Melbourne Pop Up

Get ready to experience the perfect blend of heritage and modern design as Cable brings their Heritage 365 collection to Mount Buller in an exclusive pop-up shop at The Ski Club of Victoria. This alpine pop-up will showcase pieces from the Cable Heritage Collection including their merino base layers, jumpers, cardigans, gloves, beanies, wool caps and more – a celebration of Cable’s legacy in Australian merino wool.

Location: Ski Club of Victoria, Ivor Whittaker Lodge

Governors Lounge

Friday 18th July*

4:00–6:00 pm

*Exclusive access for Ski Club of Victoria (SCV) Members only

Saturday 19th July

12:00–6:00PM

*Open to all guests on-mountain*

Founded by Georgina Austin in 2007, Cable draws inspiration from her family's deep-rooted history in the Australian wool industry. Georgina's great-great-grandfather established Thomas S. Beaumont & Sons, a leading buyer of Australian Superfine Merino Wool, laying the foundation for generations of wool buyers. Guided by this heritage, Georgina turned her passion for knitwear into a brand that has become synonymous with quality and authenticity.

Every piece in the Heritage 365 collection embodies the warmth and relaxed nature, unique to the Australian way of life. Designed with the modern woman in mind, Cable’s collections feature trusted wardrobe staples, and timeless classics made to last. With over 24 Cable boutiques and 60 independent stockists across Australia and New Zealand, including David Jones, Cable continues to celebrate its connection to family, tradition, and innovation.

 Don't miss this opportunity to elevate your mountain style.